The effect of packaging dimensions on the satisfaction of buying pharmaceutical supplements

Document Type : Original Article

Authors

1 Pharmacy Student, Faculty of Pharmacy, Shahid Sadoughi Yazd University of Medical Sciences, Yazd, Iran

2 Associate Professor, Department of Pharmaceutics, Faculty of Pharmacy, Shahid Sadoughi Yazd University of Medical Sciences, Yazd, Iran

3 Assistant Professor, Department of Accounting and Economics, Faculty of Management, Economics and Accounting, University of Hormozgan, Bandar Abbas, Iran

Abstract

According to the importance of drug packaging on patient acceptance and its impact on drug administration,This study was design to investigate the effects of packaging dimensions on patient satisfaction.To conduct this study, a questionnaire was developed based on a comprehensive review of existing literature in the field. The questionnaire comprises four main sections: the first section gathers general information about the patients; the second section collects data regarding the respondents' treatment information; the third section assesses the respondents' satisfaction with the acceptance and purchase of pharmaceutical supplemens; and the fourth section examines the packaging characteristics of these medicines. This descriptive research was carried out from March 2021 to February 2022 across five pharmacies in Yazd. The findings revealed that among the packaging characteristics of pharmaceutical supplements, "information on the packaging," "price on the packaging," and "package durability" were identified as having the most significant impact on patients, ranked in that order. A statistically significant relationship was observed at the 95% confidence level between satisfaction with accepting and purchasing pharmaceutical supplements and several packaging attributes, including packaging color, design, geometric shape, informational content, durability, brand, and price. Conversely, no significant relationship was found with respect to packaging size, ease of use, or material. In summary, the results indicate that to enhance consumer and patient interest in the packaging of complementary medicines, manufacturers should prioritize the inclusion of comprehensive information on the packaging, clearly display product pricing, and select appropriate packaging materials. By focusing on these aspects, manufacturers can create more appealing products that are likely to attract greater consumer attention.


Keywords

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References

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Packaging Science and Art
Volume 15, Issue 60 - Serial Number 60
Serial number 60, winter 2025
March 2025
Pages 9-15

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History

  • Receive Date: 23 August 2024
  • Revise Date: 26 November 2024
  • Accept Date: 12 January 2025
  • Publish Date: 10 March 2025

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