An Investigation of the Packaging Design Characteristics in Tea and Herbals of an Iranian Company

Document Type : Overview

Authors

1 Master of Arts Research, Islamic Azad University of Islamshahr Unit

2 Faculty Member Islamic Azad University, Islamshahr Unit

Abstract

In this study, it is noteworthy that the packaging of Iranian teas in most cases lacks the creativity, standards, and up-to-date graphic methods demanded by the Iranian market and export markets, therefore in order to improve the Iranian packaging industry, the label and packaging of an Iranian company producing tea and herbal drinking has been evaluated, as well as analyzing its products in terms of packaging. This article examines the strengths and weaknesses of packages and concludes with tips and suggestions for designers and researchers who want to work in this field. This article is extracted from a master's thesis entitled "Investigating the Branding and Packaging Design Specifications of Tea and herbal in Iran" at Islamic Azad University, Islamshahr Branch in Autumn 97.

Keywords

References

1. صفاری، س، (1394)، «بسته­بندی چای ایران»، تهران، انتشارات مظاهری
2. صرافی­زاده، م. ح، (اسفند 1374). «بسته بندی و نقش آن در صادرات»، مقاله ارائه شده در هشتمین کنگره ملی صنایع غذایی ایران،.
3. معتمدی فر، ک، (1388). «شناخت بسته­بندی»، انتشارات فرات.
4. امام پور، م. (1388). «مبانی طراحی در بسته­بندی»، انتشارات فرات.
5. کاتلر، ف. (1389). «مدیریت برندهای صنعتی»، کامبیز حیدر زاده، نشر سیته.
6. مشکی، س. (1378). «مدیر پروژه و مدیر هنری»، انتشارات یساولی.
Packaging Science and Art
Volume 10, Issue 37 - Serial Number 37
September 2019
Pages 68-80

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History

  • Receive Date: 21 April 2018
  • Revise Date: 21 May 2018
  • Accept Date: 22 May 2019

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