Investigating the Effect of Food Packaging Elements (Colors, Images, Brand Logo) on Product Selection by Children

Document Type : Original Article

Authors

1 Associate Professor, Department of Management, Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran

2 Master of Business Administration, Faculty of Economics, Management and Administration, Semnan University, Semnan, Iran

Abstract

In this study, the effect of food packaging elements on product selection by children with moderating role of demographic variables was investigated. This research is an applied-field research. In this study, 447 children aged 12- 9 years were studied using cluster sampling. The children comments were collected using a questionnaire and slides designed. To test the reliability, a test-retest method was used and the reliability of the data collection tool was confirmed.  The results show that variables such as color, images, and brand logo in food packaging, influence the selection of foods by children. In addition, data analysis showed that there was no significant relation between age, gender, social status and product selection in children with colorof packaging. Also, there was no significant relation between age, social status and product selection in children with the image of packaging. In addition, there was no significant relation between gender, social status and product choice in children with the brand logo of packaging.

Keywords

References

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History

  • Receive Date: 22 May 2018
  • Revise Date: 20 June 2018
  • Accept Date: 23 September 2018
  • Publish Date: 22 October 2019

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