Identification and classification of packaging paradoxes in the biscuit and chocolate industry

Document Type : Original Article

Authors

1 Department of Management, Najafabad Branch, Islamic Azad University, Najafabad, Iran.

2 Associate Professor of Management, Dehaghan Branch, Islamic Azad University, Dehaghan, Iran.

3 Department of Management, Najafabad Branch, Islamic Azad University, Najafabad, Iran

Abstract

Food packaging is responsible for protection, transportation, distribution, beauty, presentation, marketing and many other things. One of the packaging parameters that has received little attention is the paradox of packaging. The purpose of this article is to identify and classify different types of packaging paradoxes in the biscuit and chocolate industries. This research aims to provide a new classification in the field of food packaging paradoxes. In this research, qualitative methods, including library study and meta-composition, have been used. The target population was the articles available between 2010 and 2023. In this research, 210 elements of paradox or open code, 16 core codes and three categories were identified. The results are presented as a model. This paper presents a new synthesis of packaging paradoxes in the food industry. Also, this study provides a new approach to understanding the complexity of packaging decisions in the food supply chain. Understanding the complexity of decisions in the field of packaging will lead to better packaging management and increased packaging performance. The findings of this research can help companies better identify packaging paradoxes. Identifying the paradoxes of packaging makes managers make better decisions in the field of packaging. As a result, strategic packaging capacity can be achieved, leading to increased product sales and company performance.

Keywords

Main Subjects

Smiley face

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Packaging Science and Art
Volume 15, Issue 58 - Serial Number 58
September 2024
Pages 11-27

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  • Receive Date: 15 March 2024
  • Revise Date: 29 April 2024
  • Accept Date: 21 August 2024
  • Publish Date: 15 September 2024

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