تفسیر فرایند ارتباط استاد و دانشجو در دورۀ آموزش طراحی بسته‌بندی براساس نظریۀ یاکوبسن

زریابی, محمد; عابددوست, حسین

تفسیر فرایند ارتباط استاد و دانشجو در دورۀ آموزش طراحی بسته‌بندی براساس نظریۀ یاکوبسن

نوع مقاله : مقاله پژوهشی

نویسندگان

¹ دانشجوی کارشناسی ارشد پژوهش هنر، دانشکدۀ هنر و معماری، دانشگاه گیلان، رشت، ایران

² استادیار گروه گرافیک، دانشکدۀ هنر و معماری، دانشگاه گیلان، رشت، ایران

چکیده

«طراحی بسته‌بندی» یکی از دروس اصلیِ تصویب‌شدة وزارت عتف در برنامۀ درسی کارشناسی پیوستۀ رشتۀ ارتباط تصویری است. هدف از این پژوهش، تحلیل فرایند ارتباط دورۀ طراحی بسته‌بندی بر اساس نظریۀ ارتباطی یاکوبسن و تبیین راهکارهایی برای ارتقای مقولۀ ارتباط و به‌تبع آن اثرگذاری مطلوب‌تر این دوره است. پرسش اصلی پژوهش حاضر این است که به‌منظور بهبود کارکردهای شش‌گانۀ نظریۀ حاضر و به‌طورکلی فرایند ارتباط در کلاس‌های دورۀ طراحی بسته‌بندی در آموزش عالی ایران، چه تدابیری را می‌توان اتخاذ نمود. روش پژوهش توصیفی تحلیلی است. روش گردآوری اطلاعات و مطالب ترکیبی از روش کتابخانه‌ای از طریق فیش‌برداری و مصاحبه‌های میدانی با جامعۀ مخاطب به شیوۀ پرسش‌نامۀ باز است. تجزیه‌وتحلیل داده‌ها کیفی است. گزینش مصاحبه‌شوندگان به شکل هدفمند و روش گلوله برف (ارجاع زنجیره‌ای) صورت پذیرفته است. نتایج پژوهش نشان می‌دهد در راستای رشد و اعتلای هر کدام از کارکردهای شش‌گانۀ نظریه یاکوبسن و به‌طورکلی پاسخگویی با اعم نیازهای دوره، تدابیری را می‌توان به کار بست که بدین شرح است: 1) پیاده‌سازی محیط بین‌رشته‌ای در کلاس و شبیه‌سازی همکاری‌های واقعی که در صنعت رایج است، 2) اتخاذ سبک‌های آموزشی، ارائه‌ها و منابع آموزشی متنوع برای نیل به اهداف دوره، 3) تدقیق در چهار اصل و قاعدۀ عمومی طوفان فکری جمعی، درگیر کردن صنعت به‌عنوان حامی برنامۀ آموزشی، هدایت دانشجویان برای شرکت در مسابقات طراحی در پایان دوره و همچنین برجسته نمودن شیوه‌های گوناگون ارتباط دانشجو با اساتید، 4) توجه ‌به اصول و دسته‌های تئوری بار شناختی، 5) عنایت به اقتضائات فرهنگی و بهره‌گیری از الگوهای هنر عامیانه، و 6) لحاظ یادگیری ترکیبی (فیزیکی/ فناوری (برخط) به‌عنوان استراتژی قدرتمند امر آموزش.

کلیدواژه‌ها

20.1001.1.22286675.1401.13.50.1.2

موضوعات

طراحی بسته بندی

عنوان مقاله [English]

Nterpreting the Communication Process Between Teachers & Students in the Packaging Design Courses Based on Jacobson's Theory

نویسندگان [English]

Mohammad Zaryabi ¹
Hossein Abeddoust ²

¹ M.A Student in Art Research, Faculty of Art and Architecture, University of Guilan. Rasht. Iran

² Assistant Prof., Graphic group, Faculty of Art and Architecture, University of Guilan, Rasht, Iran

چکیده [English]

"Packaging design" is one of the main courses in the Iranian MSRT-authorized curriculum for the BFA major in visual communication. The present study aims to analyze the communication process of the packaging design course based on Jacobson's theory of communication and elaborate on some strategies to enhance communications and subsequently, increase effectiveness of the course. In the present study, the key research question is as follows: what actions can be taken to improve the current theory's six functions, and in general, to enhance the communication process in Iranian higher education's packaging design courses? The descriptive-analytical research method is applied, and the data collection is conducted through a combination of library research methods by note-taking and open-ended survey field interviews with the target population. The qualitative data analysis is used. The interviewees were selected in a targeted way, and the snowball (chain referral) method is applied. The results indicate that the actions to be taken in order to develop each of the six functions in Jacobson's theory and to meet the general needs of the course are as follows: (1) Implementing an interdisciplinary environment in the class and imitating real-world common collaborations in the industry; (2) Adopting diverse educational styles, presentations, and sources to achieve the course goals; (3) Careful consideration of four general rules, namely, collective brainstorming, engaging the industry as the course sponsor, directing students to attend end-of-semester design competitions, and highlighting various methods of communication between students and instructors; (4) Considering the principles and categories of the cognitive load theory; (5) Observing cultural requirements and using folk art models; (6) Applying hybrid physical/technological (online) learning as a robust educational strategy.

کلیدواژه‌ها [English]

Communication Process
Packaging Design Training
Jacobson's Theory
Visual Communication Major

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