ارزیابی و نگاه آینده‌پژوهانه صنعت بسته‌بندی میوه، سبزیجات و غذاهای تند مصرف FMCG جهت ارائه برنامه و استراتژی راهبردی به کمک روش‌های SWOT و QSPM

بدیع زاده, علی; شریفی, آرین; علی کاظمی, مهدی; رحمتی دهکردی, ملیحه; ملکان, ریحانه

ارزیابی و نگاه آینده‌پژوهانه صنعت بسته‌بندی میوه، سبزیجات و غذاهای تند مصرف FMCG جهت ارائه برنامه و استراتژی راهبردی به کمک روش‌های SWOT و QSPM

نوع مقاله : مقاله پژوهشی

نویسندگان

¹ استادیار گروه مدیریت صنعتی،دانشکده مدیریت،دانشگاه آزاد اسلامی،واحد قزوین (باراجین)

² دانشجوی دکتری گروه مدیریت صنعتی، دانشکده مدیریت،دانشگاه آزاد اسلامی،واحد قزوین(باراجین)،قزوین،ایران

³ دانشجوی دکتری گروه مدیریت صنعتی،دانشکده مدیریت،دانشگاه آزاد اسلامی،واحد قزوین (باراجین)

چکیده

پژوهش حاضر با هدف ارزیابی و نگاه آینده‌پژوهانه صنعت بسته‌بندی میوه، سبزیجات و غذاهای تند مصرف FMCG جهت ارائه برنامه و استراتژی راهبردی به کمک روش‌های SWOT و QSPM با هدف ایجاد زمینه‌ای نو جهت اشتغال است. پژوهش حاضر تحلیلی-توصیفی، از نوع هدف کاربردی و از نوع ماهیت آمیخته و استدلال استقرایی است. گردآوری اطلاعات در بخش نظری از طریق مطالعات کتابخانهای، کتب و مقالات، همچنین اطلاعات بخش تحلیلی شامل جامعه آماری 85 نفری از مدیران، خبرگان و کارشناسان صنعتی است که با استفاده از جدول مورگان 35 نفر به‌عنوان نمونه آماری تحقیق برگزیده شدند، نمونه‌گیری‌ها منظم و مطابق با مؤلفه‌های مسئله طبقه‌بندی شدند که در گام نخست به روش اشباع داده‌های تئوریک، نقاط قوت و ضعف، فرصتها و تهدیدها جهت ارزیابی و نگاه آینده پژوهانه صنعت مذکور مشخص گردید. سپس از تحلیل SWOT به‌منظور تدوین استراتژیهای نهایی استفاده و در گام آخر به‌منظور تضمین دقت و مشخص نمودن رتبهبندی استراتژیهای تعیین شده، ماتریس QSPM به کار گرفته شد که پس از بررسی نقاط قوت، نقاط ضعف، فرصتها و تهدیدهای مرتبط با ارزیابی و نگاه آیندهپژوهانه صنعت مورد مطالعه و رسیدن به اشباع دادهها، بررسی ماتریسهایIFE ، EFE، QSPM و تجزیه و تحلیل انجام شده مشخص نمود در پژوهش حاضر نقاط قوت کمتر از نقاط ضعف و فرصتهای توسعه بیشتر از تهدیدها است. لذا پس از تدوین راهکارها، استراتژیهای نهایی به ترتیب اولویت جهت ارزیابی و نگاه آیندهپژوهانه صنعت بستهبندی میوه، سبزیجات و غذاهای تند مصرف FMCG معرفی گردید.

کلیدواژه‌ها

20.1001.1.22286675.1401.13.51.1.4

موضوعات

تحلیل صنعت بسته بندی و آینده آن

عنوان مقاله [English]

Evaluation and Futuristic View of Fruit, Vegetable and Fast-Moving Consumer Goods (FMCG) Packaging Industry and Presentation of a Plan and Strategy Using the SWOT and QSPM Methods

نویسندگان [English]

ali badizadeh ¹
Arian Sharifi ²
mahdi alikazemi ³
maliheh rahmati ³
reihaneh malekan ³

¹ Department of Industrial Management, Faculty of Management, Islamic Azad University, Qazvin Branch (Barajin)

² Department of Industrial Management, Faculty of Management, Islamic Azad University, Qazvin Branch, Qazvin, Iran

³ Department of Industrial Management, Faculty of Management, Islamic Azad University, Qazvin Branch (Barajin)

چکیده [English]

The present study evaluates the industry of packaging fruit, vegetables and perishable food (FMCG) with a futuristic view in mind, proposing a plan and strategy using the SWOT and QSPM methods, to create a new field for employment. The research type is analytical-descriptive with a practical purpose and the reasoning is inductive. Information collection in the theoretical part is done through library studies, books and articles, and the analytical part includes a statistical population of 85 managers, specialists and industrial experts, 35 of which are selected as the statistical sample of the research using Morgan's table. The samplings are organized and classified according to the parameters of the study. In the first step, the strengths and weaknesses, opportunities and threats are determined by the theoretical data saturation method for the evaluation and future research of the mentioned industry. Then, SWOT analysis is used in order to develop the final strategies. In order to ensure the accuracy and determine the ranking of the determined strategies, the QSPM matrix is used in the last step. Through the procedures of examining the strengths, weaknesses, opportunities and threats related to the evaluation and the futuristic view of this industry, reaching data saturation, checking the IFE, EFE and QSPM matrices and making the necessary analyses, it becomes clear that the strengths are less than the weaknesses and the opportunities for development are more than the threats. Therefore, in the current research after formulating the solutions, the final prioritized strategies for evaluation and futuristic view of the fruit, vegetables and perishable food (FMCG) packaging industry are ranked and presented.

کلیدواژه‌ها [English]

Packaging Industry
Future Study
SWOT
FMCG
IFE-EFE
QSPM

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