عنوان مقاله [English]
Nowadays, without the packaging industry, the world around us is not conceivable. This craft that has been associated with humanity for a long time has evolved over the past two or two centuries and added to its importance and efficiency. Without a colorful world of fascicles, not only did growth and economic development stop, but we lost much of our goods. We can pack, store, and even use items in a packaging. Packages attract us to the goods. The efficiency and attractiveness of packages have a direct and close relationship with the sales volume of products. The role of graphic design, printing and successful packaging of a commodity in exports, entering the global markets, as well as increasing the production and sales of goods is very impressive. Meanwhile our domestic industries are largely alien to having such a successful thinking. Several factors affect the attractiveness of packaging and its impact on attracting customers' attention. In this study, we examine the role of design and packaging graphics, including color, structure, images, composition, writing and other relevant variables in attracting customers and helping to sell the product. It also addresses the opportunities offered by manufacturers in the use of attractive packaging, by creating profit and preventing crude products, as well as gaining competitive advantage through the use of modern technologies in the packaging industry in domestic and foreign markets.