عنوان مقاله [English]
Packaging is a component of the product, which creates a lot of competitive advantages for manufacturers and makes the product of a brand different from other similar products. In addition, packaging is effective in transporting and reducing finished product costs,but packaging also has ethical and security functions in addition to its economic and logistic functions. Because packaging such as a window shows what actually exists within the product.On the other hand, it protects products from peripheral damage, so in the security and ethical areas, they includeindicators such as environmental friendliness, proper design, legibility and realism of information and images,etc for designers and manufacturers.Therefore, in this article, the effect of the principles of supply and morality on packaging in terms of logistics experts is examined. A questionnaire was distributed among 50 experts in the field of logistics and security.The validity of the questionnaire was verified by its apparent content and its reliability was confirmed by Cronbach's alpha (89.2).According to research findings, to meet the principles of ethics and supply in the package can facilitate the logistical processes and also during the cycle of storage and storage of the product will prevent the occurrence of damage to the product.