]1 [S, Kapoor and N, kumar, "Does packaging influence purchase influence purchase decisions of food products? A study of Young Consumers of India," Academy of Marketing Studies Journal, 23(3), pp. 1-16, 2019.
[2] S. Benachenhou and B, Guerricha, and Z. Moussaouia, "The effect of packaging elements on purchase intention: case study of Algerian customers," 2018.
[3]M. M. Gelici_zeko, D. Lutters, R. klooster, and P. L. G. Weijzen, "Studying the influence of packaging design on consumer perceptions (of dairy products) using categorizing," Package.Journal of technol.sci. 26,215-228, 2013.
]4 [M. K, Ngo, B. Piqueras-Fiszman, and C. Spence, "On the colour and shape of still and sparkling water: insights from online and laboratory-based testing," Food Qual.Prefer.24, pp. 260-268, 2012.
]5 [P. vanesch and Jonasheller, gavin northey, " the effects of inner packaging color on the desirability of food," Journal of retailing and consumer services 50 (2019), pp. 94-10, 2019.
[6] S. Zarif, Nourbakhsh, and F. Mirfeiz Fallah, "Interpretive structural modeling of factors affecting the intention to purchase foreign food products - (Business Management Quarterly - No. 46 - Summer 1399), pp. 322-348, 1398. ( In Persian)
[7 [A, Sukoco, S. Priyanto, J. Ihalauw, andA, Abdi, A. The Effect of Packaging and Prices on Intention to Buy with the Moderation of Income and Store Image.DOI: 10.5220/0009965303040313. . (2019).
[8] D, Faiz, And M, Khairuddin Qadirabadi, . "Study of the effect of packaging elements (colors, images, trademarks) of food on product selection by children". Packaging Science and Technology, 10 (39), 83-72. (In Persian). (1398).
]9[ Ph, Kotler,And, G, Armestrnog .Principle of marketing,11 Ed,INDIA ,PRENTICE-HALL,LNC. (2005).
[10] B, Forouzandeh. Principles of Marketing, Twenty-seventh Edition, Tehran, Amokhteh Publications. ( In Persian). (1398).
]11 [O,Ampuero,And N, Vila. Consumer Perceptions of Product Packaging. Journal of Consumer Marketing, 23, 100-112. (2006).
]12 [M,Dhurup And C, Ma_ni, And T, Dumasi. The impact of packaging, price and brand awareness on brand loyalty:Evidence from the paint retailing 1-9.industry.Acta Commercii .14(1).art. (2014).
[13] A. O. Ufondu. Analysis of the Role of Packaging as a Promotional Tool in the Marketing of Different Brands of Weavons (A Study of Ayman Enterprises Limited and Linda Manufacturing Company Limited) (Doctoral dissertation)., (2016).
[14 [-B, Rundh And B, Rundh. The role of packaging within marketing and value creation. British Food Journal, 118(10), 2491-2511. (2016).
[15] E, Kashmirizadeh. Strategic use of color in packaging of branded goods, Scientific Journal of Packaging Science and Technology 8 (31), pp: 69-35. (In Persian).( 2017)
[16] E, Kardanpour Tehrani and P, Dadkhah, A study of the concept of color in food packaging and its impact on sales, the third national symposium of World Graphic Day. (In Persian). ( 1398).
[17] I, tijssen And H, Elizabet .zandstra,cees de graaf , Gerry jager,,why a 'light' product package should not be light blue : effects of package colour on perceived healthiness and attractiveness of sugar-and fat – reduced products;pages 46-58. (2017)
] 18 [ S.Shah And Ahmad And N Ahmad.Role of Packaging in Consumer Buying Behavior.International Review of Basic and Applied Sciences,1(2),35-41.(2013).
]19 ] M,Mateen Khan And N,ahmad And S, vaheed,. Product Packaging and Consumer Purchase Intentions. Volume 13, Issue 2. (2018).
[20] A, Ahmadi. And M, Bahrainizad, And M, Ismailpour. "Assessing the aesthetic impact of packaging and perceptual quality of the product on the intention to buy with the role of modernity and consumer environment", Volume 10, Number 3, pp. 104-81. ( In Persian). (1399).
[21] P, Silayoi And M, Speece..“Packaging and purchase decisions: An exploratory study on the impact of involvement level and time pressure”, British Food Journal , pp.607-628.( 2004)
[22] A, Nakhaei, And B, Kheiri. "Study of the effect of selected factors on the intention to buy green products", Journal of Business Management No. 15 pp: 105-130. (In Persian). (1391).
[23]M, Ramezanian And R, Ismailpour And H, Tondkar. , "The effect of green marketing mix on the consumer decision-making process", Journal of Business Management, No. 5, pp. 79-98.( In Persian).( 2010)
]24 [E. H., Creyer,. The influence of firm behavior on purchase intention: do consumers really care about business ethics? Journal of consumer Marketing, 14(6),421-432. (1997).
[25] Z, Mazhari and N, Ezzati and B, Jafari, Pouran, , presenting the model of the impact of love on the brand, its packaging and price on the intention of repurchasing customers from the sportswear industry.( In Persian).(1400)
[26] B. Abbasi and M. Kargar, “The effect of packaging elements (visual and verbal) on the intention of female customers to buy cosmetics in the city of Hamedan with the mediating role of perceived value and quality of the customer,” the first national conference on modern management approaches In interdisciplinary studies, Gonbad Kavous, .( In Persian).( 1399).
[27] S, Khosroshahi And N,Jafarnia., Investigating the effect of packaging on sales of packaged food products. Iranian Food Science and Technology. 16 (91), pp. 213-218. (In Persian).( 1398)
[28] K, Birjandi, And A, Mirmoradzehi,, The effect of product packaging on consumer behavior, National Conference on New and Creative Thoughts in Management, Accounting Legal and Social Studies, Urmia(In Persian).( 1397)
]29] lingou, stella. Consumer Acceptability and Sensory profile of sustainable paper-based packaging university of reading,27 publications 158 citations,DOI: 10.3390/food10050990. , (2021)
]30] R,Cho And T,Tang And. M,Hetherington,M..The impact of food packaging on measured food intake: Asystematic review of experimental,field and naturalistic studies,doi:10.1016/j.appet.2021.105579.( 2021)
]31[ S, Pal, And G,Yevalkar. And A, Bhattacharjee. Juice Packaging: Effects of Transparency on Consumers, Perception Leading Toward Purchase Preference for Packaged Juice, 2, 177. (2020).
[32] A. Davari. Structural Equation Modeling with PLS Software, Tehran: University Jihad Publishing, Fourth Edition. ( In Persian). (1396).