In recent years, the concept of smart packaging has gained significant prominence due to the advancement of novel technologies, shifts in consumption patterns, rising food safety and health concerns, and the imperative of environmental sustainability. This study aims to identify consumers’ mental models regarding smart packaging in the food industry. To achieve this objective, Q-methodology was employed as a mixed-methods research approach. The participants of the study consisted of 12 food product consumers and experts in the food industry who had direct relevance to the research topic. The discourse environment of the study was gathered from diverse sources, including literature review and interviews. Following the evaluation and synthesis of the discourse domain, 48 statements were selected as the Q-sample (Q-set) after expert consultation. Upon gathering the data from the Q-sorting process, the dataset was analyzed using Q-factor analysis. The analysis revealed four distinct mental models among the participants, which collectively explained 73% of the total variance. These four identified mental models were labeled as “Health-Supporting Technophiles,” “Economic Hesitants,” “Sustainable Development Advocates,” and “Technophobes.” The identified factors were prioritized based on these mental models, and finally, practical managerial and operational recommendations were proposed to food manufacturers and packaging designers tailored to the distinct perspectives of each group.