شناسایی و طبقه بندی پارادوکس‌های بسته‌بندی در صنعت بیسکویت و شکلات

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری، گروه مدیریت، واحد نجف‌آباد، دانشگاه آزاد اسلامی، نجف‌آباد، ایران

2 دانشیار، گروه مدیریت، واحد دهاقان، دانشگاه آزاد اسلامی، دهاقان، ایران

3 استادیار، گروه مدیریت، واحد نجف‌آباد، دانشگاه آزاد اسلامی، نجف آباد، ایران

4 استادیار، گروه مدیریت، واحد نجف‌آباد، دانشگاه آزاد اسلامی، نجف‌آباد، ایران.

چکیده

بسته‌بندی مواد غذایی وظایف زیادی از جمله حفاظت از محصول، حمل‌ونقل، تقسیم‌بندی، زیبایی، معرفی، بازاریابی و ارتباط با مشتری را بر عهده دارد. یکی از پارامترهای بسته‌بندی که به آن توجه کمی شده است؛ پارادوکس‌های بسته‌بندی است. هدف این مقاله شناسایی و طبقه‌بندی انواع مختلف پارادوکس‌های بسته‌بندی در صنعت بیسکویت و شکلات است. این تحقیق قصد دارد طبقه‌بندی جدیدی درزمینه پارادوکس‌های بسته‌بندی مواد غذایی ارائه دهد. در این تحقیق از روش‌های کیفی شامل مطالعه کتابخانه‌ای و فراترکیب استفاده‌شده است. جامعه هدف، مقالات موجود بین سال‌های ۲۰۱۰ تا ۲۰۲۳ بوده است. در این تحقیق تعداد ۲۱۰ عدد عنصر پارادوکس یا کد باز، ۱۶ عدد کد محوری و سه عدد مقوله شناسایی شد. کدهای محوری عبارتند از رشد اقتصادی، بعد زیست‌محیطی، پارامترهای اجتماعی، فروش، بازاریابی و تجارت، ویژگی‌های طراحی و ظاهری، عملکرد بسته‌بندی، بعد حمل‌ونقل، پارامترهای مربوط به مشتری، تجهیزات و سخت‌افزار، توسعه‌سازمانی، ویژگی‌های فرایندی و تولیدی، بعد ارزشی، فرهنگی و سنتی، بعد یادگیری، دانشی و علمی، چهارچوب‌ها و قوانین بسته‌بندی، رشد و توسعه فردی و گروهی و بعد نظارتی. سه مقوله اصلی عبارتند از پایداری، تولیدی سازی و درونی- فرهنگی. نتایج به‌صورت یک مدل ارائه‌شده است. طبقه بندی جدید پارادوکس‌ها یک رویکرد جدید برای درک پیچیدگی تصمیمات بسته‌بندی در زنجیره تأمین مواد غذایی ارائه می‌دهد. یافته‌های این تحقیق می‌تواند به شرکت‌ها کمک کند تا پارادوکس‌های بسته‌بندی را بهتر شناسایی کنند. شناسایی پارادوکس‌های بسته‌بندی باعث می‌شود تا مدیران تصمیمات بهتری در حوزه بسته‌بندی اتخاذ نمایند. درنتیجه می‌توان به ظرفیت استراتژیک بسته‌بندی دست‌یافت؛ و فروش محصول و عملکرد شرکت را افزایش داد.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Identification and classification of packaging paradoxes in the biscuit and chocolate industry

نویسندگان [English]

  • sayedsadrodin alem 1
  • sayyed mohammadreza davoodi 2
  • seyed akbar nilipour tabatabaei 3
  • naser khani 4
1 Department of Management, Najafabad Branch, Islamic Azad University, Najafabad, Iran.
2 Associate Professor of Management, Dehaghan Branch, Islamic Azad University, Dehaghan, Iran.
3 Department of Management, Najafabad Branch, Islamic Azad University, Najafabad, Iran.
4 Department of Management, Najafabad Branch, Islamic Azad University, Najafabad, Iran
چکیده [English]

Food packaging is responsible for protection, transportation, distribution, beauty, presentation, marketing and many other things. One of the packaging parameters that has received little attention is the paradox of packaging. The purpose of this article is to identify and classify different types of packaging paradoxes in the biscuit and chocolate industries. This research aims to provide a new classification in the field of food packaging paradoxes. In this research, qualitative methods, including library study and meta-composition, have been used. The target population was the articles available between 2010 and 2023. In this research, 210 elements of paradox or open code, 16 core codes and three categories were identified. The results are presented as a model. This paper presents a new synthesis of packaging paradoxes in the food industry. Also, this study provides a new approach to understanding the complexity of packaging decisions in the food supply chain. Understanding the complexity of decisions in the field of packaging will lead to better packaging management and increased packaging performance. The findings of this research can help companies better identify packaging paradoxes. Identifying the paradoxes of packaging makes managers make better decisions in the field of packaging. As a result, strategic packaging capacity can be achieved, leading to increased product sales and company performance.

کلیدواژه‌ها [English]

  • Supply chain
  • paradox
  • packaging
  • biscuit and chocolate industry

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دوره 15، شماره 58 - شماره پیاپی 58
شماره پیا پی 58 تابستان 1403
شهریور 1403
صفحه 11-27
  • تاریخ دریافت: 25 اسفند 1402
  • تاریخ بازنگری: 10 اردیبهشت 1403
  • تاریخ پذیرش: 31 مرداد 1403
  • تاریخ انتشار: 25 شهریور 1403