تأثیر ویژگی‌های بسته‌بندی بر میزان رضایت بیماران نسبت به پذیرش و خرید داروهای مکمل

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی داروسازی، دانشکده داروسازی، دانشگاه علوم پزشکی شهید صدوقی یزد، یزد، ایران

2 دانشیار گروه فارماسیوتیکس، دانشکده داروسازی، دانشگاه علوم پزشکی شهید صدوقی یزد، یزد، ایران

3 استادیار گروه حسابداری و اقتصاد، دانشکده مدیریت، اقتصاد و حسابداری، دانشگاه هرمزگان، بندر عباس، ایران

چکیده

باتوجه ‌به اهمیت بسته‌بندی داروها بر میزان‌پذیرش بیماران و در نتیجه تأثیر آن بر مصرف داروها، مطالعه حاضر باهدف بررسی تأثیر بسته‌بندی داروهای مکمل بر رضایت بیماران طراحی شده است. جهت بررسی مطالعه، پس از بررسی تحقیقات و مطالعات قبلی در این زمینه، پرسش‌نامه‌ای طراحی شد. این پرسش‌نامه شامل ۴ بخش کلی می‌باشد. بخش اول شامل اطلاعات کلی بیماران و قسمت دوم شامل اطلاعات درمانی پاسخ‌دهندگان و بخش سوم مربوط به رضایت پاسخ‌گویان از پذیرش و خرید داروهای مکمل است و قسمت چهارم شامل ویژگی‌های بسته‌بندی داروهای مکمل می‌باشد. این پژوهش توصیفی و شاخه‌ای از مطالعات میدانی از فروردین تا اسفند ۱۴۰۰ در ۵ داروخانه شهر یزد انجام شد. یافته نشان داد که در رتبه‌بندی ویژگی‌های بسته‌بندی داروهای مکمل، به ترتیب «اطلاعات درج شده روی بسته‌بندی»، «قیمت درج شده روی بسته‌بندی» و «ماندگاری بسته‌بندی» بیشترین تأثیر را بر بیماران داشتند. ارتباط بین متغیر رضایت نسبت به پذیرش و خرید داروهای مکمل و رنگ بسته‌بندی، طراحی بسته‌بندی، شکل هندسی بسته‌بندی، اطلاعات درج شده روی بسته‌بندی، ماندگاری بسته‌بندی، برند بسته‌بندی و قیمت درج شده در سطح ۹۵% معنی‌دار بود؛ اما این ارتباط با اندازه بسته‌بندی، سهولت بسته‌بندی و جنس بسته‌بندی معنی‌دار نبود. به طور کلی و با توجه به نتایج، بهتر است تولید کنندگان به منظور افزایش رغبت مصرف کنندگان وبیماران در بسته بندی داروهای مکمل، توجه کافی به درج اطلاعات روی بسته بندی و قیمت محصول و انتخاب جنس مناسب بسته بندی داشته باشند تا در کنار سایر موارد بتوان محصولی با جذابیت بیشتر ارائه کنند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

The effect of packaging dimensions on the satisfaction of buying pharmaceutical supplements

نویسندگان [English]

  • marzie asayesh 1
  • Vahid Ramezani 2
  • Mohsen Nabi Meybodi 2
  • Mostafa Shamsoddini 3
1 Pharmacy Student, Faculty of Pharmacy, Shahid Sadoughi Yazd University of Medical Sciences, Yazd, Iran
2 Associate Professor, Department of Pharmaceutics, Faculty of Pharmacy, Shahid Sadoughi Yazd University of Medical Sciences, Yazd, Iran
3 Assistant Professor, Department of Accounting and Economics, Faculty of Management, Economics and Accounting, University of Hormozgan, Bandar Abbas, Iran
چکیده [English]

According to the importance of drug packaging on patient acceptance and its impact on drug administration,This study was design to investigate the effects of packaging dimensions on patient satisfaction.To conduct this study, a questionnaire was developed based on a comprehensive review of existing literature in the field. The questionnaire comprises four main sections: the first section gathers general information about the patients; the second section collects data regarding the respondents' treatment information; the third section assesses the respondents' satisfaction with the acceptance and purchase of pharmaceutical supplemens; and the fourth section examines the packaging characteristics of these medicines. This descriptive research was carried out from March 2021 to February 2022 across five pharmacies in Yazd. The findings revealed that among the packaging characteristics of pharmaceutical supplements, "information on the packaging," "price on the packaging," and "package durability" were identified as having the most significant impact on patients, ranked in that order. A statistically significant relationship was observed at the 95% confidence level between satisfaction with accepting and purchasing pharmaceutical supplements and several packaging attributes, including packaging color, design, geometric shape, informational content, durability, brand, and price. Conversely, no significant relationship was found with respect to packaging size, ease of use, or material. In summary, the results indicate that to enhance consumer and patient interest in the packaging of complementary medicines, manufacturers should prioritize the inclusion of comprehensive information on the packaging, clearly display product pricing, and select appropriate packaging materials. By focusing on these aspects, manufacturers can create more appealing products that are likely to attract greater consumer attention.


کلیدواژه‌ها [English]

  • Packaging
  • Color
  • Size
  • Design
  • satisfaction

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دوره 15، شماره 60 - شماره پیاپی 60
شماره پیا پی 60 زمستان 1403
اسفند 1403
صفحه 9-15
  • تاریخ دریافت: 02 شهریور 1403
  • تاریخ بازنگری: 06 آذر 1403
  • تاریخ پذیرش: 23 دی 1403
  • تاریخ انتشار: 20 اسفند 1403